The Science Of Brand-Building Stories

Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

Using story to communicate your brand can sometimes resemble guess work more than an intentional craft.
When it comes to brand building, we’ll often overcompensate with trendy graphics and fancy drone shots to hope that maybe our audience will forget that the substance is lacking.
Understanding the science behind brand-building storytelling can change that. In this workshop, we'll dive deeper into the psychology of story and how to use it to drive action from your audience. We'll then put the theory to practice by breaking out into smaller groups and teaching story structure.
This process has been taught to diplomats at the United Nations, crowds at Tedx and teams at Apple to empower more intentional brand decisions that drive results. We'd love for you to join us at SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Format: Workshop
Event Type: Session
Level: Intermediate