FinTech's Achilles Heel: Reaching the Underserved

Mar 12, 2019

12:30pm – 1:30pm CT

Recording: FinTech's Achilles Heel: Reaching the Underserved, Mar 12, 2019

Over the past decade, the FinTech revolution has been heralded for it’s democratization of financial services. FinTech companies have been pushing the financial space forward by using technology to reshape services that were once exclusive to banks and financial institutions.
FinTech has always been about increasing accessibility, but despite major strides in these sectors there still remains a large community that goes overlooked — the low-income and minority communities.
So what is really holding fintech back from fully tapping into the underserved market?
In this session, we will explore the biggest barriers for entry and how a lot of the assumptions we make about low-income behavior are often wrong, while giving you the learnings that changes how we build our product.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Danny Gardner

Freddie Mac Ventures

Alanna McCargo

Urban Institute

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