The way we build products has fundamentally changed. As products have gone from being delivered in a box to being delivered over the Internet, there's been a dramatic shift in how customers consume, demand, and interact with products. The challenge today isn’t delivering more products and features, but uncovering what to build. The only way to do this is to engage your customers continuously.
Speed of learning has become the new unfair advantage. And companies that continuously outlearn their competition win. In this talk, Ash Maurya defines the new rules for mastering Continuous Innovation, and shares practical techniques for putting them to practice.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]