There will be an encore of this session occurring Thursday March 14 at 5:00pm. Hilton Austin Hotel: Salon B

With the release of his new book, 'Start With Story: The Entrepreneurs Guide to Using Storytelling to Grow Your Business', Lyn Graft will share the key lessons and takeaways for entrepreneurs, founders, and creatives to use storytelling to grow their business (or brand). Storytelling is one of the most powerful assets in everything from raising capital to driving sales to securing press to attracting talent. In this talk, Lyn Graft demonstrates the power of this medium by examining the successes of companies like Starbucks, Dropbox, Spanx, TOMS, and many more who built incredible brands from nothing. He will provide examples on how founders and startups can integrate story into their sales and promotional activities to launch and grow the business.



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