Gibson guitars have been synonymous with creating, shaping, and owning sound across every generation and genre for the past 125 years. However, leading Gibson ‘back to the future’ will require a unique balance of leveraging the iconic past and leaning into the exciting future. Not to mention the challenge of bringing a brand back from a ‘near death’ experience last year! However, if the last few months are an indication, Gibson is in great hands and the future looks bright according to artists, guitar shops, and Gibson fans around the world.

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