Featured Session: Experimenting with Experiential: How Giant Spoon Stays One Step Ahead


Marc Simons

Giant Spoon

Trevor Guthrie and Marc Simons are co-founders of Giant Spoon, a full service advertising agency. Giant Spoon was honored as AdWeek’s “Breakthrough Agency of the Year” in 2018. Guthrie provides the strategic leadership on a number of the agency’s highest profile work, including the creation of HBO’s SXSWestworld experience. Simons co-runs Giant Spoon’s LA office which has been ranked as the “#2 Most Effective Independent Agency in the country by the North American Effie Awards.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Event Type: Session