Featured Session: Experimenting with Experiential: How Giant Spoon Stays One Step Ahead

Mar 8, 2019

5:00pm – 6:00pm CT

Recording: Featured Session: Experimenting with Experiential: How Giant Spoon Stays One Step Ahead, Mar 8, 2019

Trevor Guthrie and Marc Simons are co-founders of Giant Spoon, a full service advertising agency. Giant Spoon was honored as AdWeek’s “Breakthrough Agency of the Year” in 2018. Guthrie provides the strategic leadership on a number of the agency’s highest profile work, including the creation of HBO’s SXSWestworld experience. Simons co-runs Giant Spoon’s LA office which has been ranked as the “#2 Most Effective Independent Agency in the country by the North American Effie Awards.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.