Why Marketers are caught managing the crisis on this massive transition.
Behind them lie the old, slow, and manual methods of creating content, connecting with customers, tracking engagement, and measuring the results.

Ahead of them is the promise of the brave new intelligence-enabled world, teeming with possibilities—actual personalization and customized journeys, experience optimization, conversational commerce, task automation, massive-scale analytics, and real-time, data-driven decision making powered by Artificial Intelligence.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.