Here's what you'll learn: How to define, access and activate your audience; which cities your film should play, which venues - theaters, community centers, universities, concert halls… - and how to get to them; how to choose and use a publicist; how to maximize the impact of social media; how to use traditional media; how to align with affinity partners...and a whole lot more.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.