Money. Business. Finances. Management. AKA, a list of words that gives creators headaches, but really shouldn’t. That’s how Jack Conte, YouTube creator and touring musician, felt before starting a company. Fast forward through five years co-founding and running Patreon, and Jack has come to realize that everything he’s learned as a CEO has made him a better creator.

Pursuing a creative career requires the same smarts, grit, organization, and management that it takes to scale a business. Hear Jack’s story — from successes to failures and everything in between — in this 45-minute talk on what he learned in business that he wishes he’d known as a creator.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.