Opportunities for licensing songs and records in all areas of audio-visual programming are at an all time high. This includes use of songs in Hollywood blockbuster movies or independent productions, in Netflix, Amazon or Hulu limited series, traditional TV network and cable dramas and music-centric shows, even in console or mobile video games. But with these increased opportunities has come many changes in the licensing process, deal structures, negotiating tactics, upfront fees and “backend” royalties - and that’s true for both pre-exiting songs and sound recordings or new songs written specifically for the project.
This panel, by the authors of the best selling music business book “Music, Money and Success” (8th edition), will explain the ins and outs of what the deals look like, the short and long term money that can be made, and where this area is heading in the future.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.