Why Trend Predictions Suck (And How To Fix Them)

Recording: Why Trend Predictions Suck (And How To Fix Them), Mar 10, 2019

Building on the insights from his completely packed Featured Session in the Ballroom at SXSW last year, this talk from bestselling author Rohit Bhargava will take you inside the bullsh*t cycle of most trend predictions. You will learn why so many of those predictions you see in media publications or industry reports are so fatally flawed and why the "experts" who offer them are so untrustworthy. In contrast, this talk will reveal a powerful new way to uncover trend insights for yourself and become the sort of person who can see those patterns in media and culture before anyone else. It all starts with getting better at curating ideas. It ends with making the connections no one sees and drawing the conclusions no one else could to actually be able to predict the future.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Solo
Event Type: Session