Learn how to build a personal brand to help drive both business and career goals. This workshop will take the participants through a step by step process on identifying and understanding their own and their company's revenue streams, target market, and how their personal brand ties in with those goals. By the end of the workshop, participants will have a personal brainstorm on the basics of their own potential thought leadership platform or personal brand, how that relates to their business goals, and what steps to take after the workshop.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.