Derrick Aroh (RCA Records): Mentor


Derrick Aroh

RCA Records

Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

Mentor Sessions offer 15 minutes of one-on-one interaction with industry leaders and professionals from a variety of fields spanning interactive, film, and music.

Meeting with this mentor is highly recommended if you're interested in streaming & programming, management, marketing/PR, distribution, and A&R.

Aroh, a Brooklyn native, was instrumental in two key 2018 signings for RCA: Childish Gambino (aka Donald Glover) and hip-hop boy band Brockhampton. The former’s first single for the label, “This Is America,” debuted at No. 1 on the Billboard Hot 100 in May, and after signing to RCA for a reported $15 million in March, Brockhampton’s first album for the label, iridescence, topped the Billboard 200 in October.

You can see Derrick’s full bio on his speaker page.

Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Event Type: Session
Level: Intermediate