#AfricanMarket

Growth Meets Opportunity: African Market Spotlight

Mar 14, 2019

1:00pm – 1:15pm CT

The continent has 1.2 billion inhabitants, with 60% under the age of 25. This African youth has a huge appetite for music and consumes it. Sometimes they don’t even have access to electricity but still get connected to the internet to listen to music on YouTube via mobile phone which has known a stunning evolution.

This session will provide a quick glance into how with the help of economic growth, a new African middle class has emerged with a purchasing power making the continent one of the biggest target market in world music today an what that means for artists and industry professionals around the world.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Aisha Deme

SIRIWORO

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Secondary Entry:
Film Badge
Interactive Badge
Format:

Focus15

Type:

Session

Track:

Music Industry & Culture

Level:

Beginner