From PRO’s and Performance to Streaming and Radio plugging. The global music industry of today is very much based on various methods of reporting - but how do they work? There is a very big difference in Reporting versus Monitoring, and there are many different ways to monitor the activities.

This session will be a quick run-through of reporting vs. monitoring in the music industry from a general perspective and the advantages of utilizing Music Recognition Technology such as Audio fingerprint recognition to create a globally transparent music industry that benefits not only the big music companies, but especially the artists, songwriters, small labels, managers, publishers, etc. in the music reporting vs. monitoring process.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.