Technology innovations can create entirely new ways of solving customer problems, but the big design challenge is often figuring out how to seamlessly integrate these solutions into people’s lives. The evolution of Capital One’s Auto Navigator has addressed this challenge by harnessing human-centered design and technology – like AR and machine learning – to iteratively create an effortless experience for customers. Previewed at SXSW 2018, the latest generation of Auto Navigator is equipped with an AR-powered car search. With a quick scan from a mobile phone, Capital One customers can view inventory and see personalized rates and payments. This session will dive into the journey the design, technology and product teams have been on to get here.  

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.