Can Immersive Play Ignite Girls Towards STEAM?


An offical part of the SXSW International Women’s Day Celebration.

In an era where 21st century girls prefer to explore, build, connect and have fun on a single mobile device, and where parents are demanding more from content and play experiences - how do we disrupt the unrealistic ideals and erroneous mindsets that have been fostered by social media and entertainment? How do we help girls appreciate that they are more than enough, just the way they are? How do we empower girls to authentically and boldly pursue their greatest potential, particularly in leadership and STEAM-focused life paths? Múkami believes that the answer lies in harnessing the power of AR, AI and immersive storytelling.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Solo
Event Type: Special Event