presented by General Assembly

Hella Good Content


FACT: People now have a shorter attention span than goldfish! So how do you, as a content creator, grab people's attention? How do you get people to share the content you worked so hard making, instead of having people swipe past it? In this workshop, you'll learn the 3 factors that go into making not just good content, but HELLA-good content. Through hands-on group exercises and discussion, you'll leave the class with a simple action plan for helping your rad content get the attention it deserves.

Who this class is for:

-Bloggers interested in growing their readership
-Startups / entrepreneurs interested in using content as a marketing tool to attract customers
-Creative people & artists interested in getting their work seen and shared online
-Advertising folks interested in creating work for brands that better connects with audiences
-Basically anyone who makes things for the web!

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Music Festival Wristband, Artist Wristband, Film Badge, Interactive Badge, Guest Pass, Film Festival Wristband
Event Type: Networking