presented by General Assembly

Social Media Strategy Mapping


Priscilla Castro


Social media is constantly changing an evolving, and it's fair to say we saw a good share of updates and changes in the last year. Make sure that your social media strategy is up to date, and set each of your social channels with a tailored purpose of growing your brand while working synonymously. In this workshop, you will be able to understand how to create a social strategy from ideation to fruition, understand what data should dictate how you build your strategy, and find out which are the best social channels that will elevate your brand.

1) Learn the essentials of building a social media strategy
2) Understand which social channels are the best for your goals and audience
3) Key elements that help create engaging content that helps you understand your audience even better
4) Learn which are the best management and data tools to help navigate your social strategy

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Music Festival Wristband, Artist Wristband, Film Badge, Interactive Badge, Guest Pass, Film Festival Wristband
Event Type: Networking