Editing films, videos, and other multimedia by day, and making music under the name Ginger Root by night, Cameron Lew fronts a sounds that can be described as:

"Aggressive Elevator Soul".

Combining elements from contemporaries like Toro Y Moi, Vulfpeck, Jay Som, and Mocky with the influences of the days of Stax and Philly Soul, Ginger Root offers a fresh take on the ever evolving Bedroom Pop scene.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.