Ro$$ Mac is an Ivy League educated hip-hop artist, entertainer, and entrepreneur from the Southside of Chicago. He is constantly changing the narrative of Hip Hop with his new sound, sophisticated ratchet. If you don’t see his face at one of his events, you will definitely hear his music. He co-founded DRILL which is a multi-city live event series that has helped spread his music all across the country and build a national fanbase.

Quotes: “The rising newcomer is wasting no time on introductions as the versatile vocalist begins 'On My Auntie Kids' with a fiery high-octane track, “Big Bambino” and continues to apply the lyrical pressure throughout the tape..”
- Elevator Mag

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.