Presented by SXSW FREE Spotlight Showcase w/ Guest Pass
Norma
The album cover sets the scene : in a plastic jungle straight out of an old Hollywood flick, Norma appears, her head high and a feline grace.
Asked about her debut album, Norma describes it as an introspective and stubborn quest, a lonely and passionate one, through feminine desire and the struggle for self-acceptance – her own Film Noir, and she's the Fatale heroine.
Nodding with great sensitivity and playfulness to the sounds of the '90s and '00s, along with a rich musical education (The Beatles and Elvis Costello at her mom's, Marvin Gaye and Gram Parsons, then later on Fiona Apple, Joni Mitchell, Kate Bush), Norma never appears twice the same way. Heady melodies, twisted harmonies, and her own dark groove, velvet vocals and intimate lyrics give the record a timeless unique style, shifting from dark trip-hop to witty RnB, from bestial house to the final country ballad.
A fiery, independent artist who never shies away from murky waters, Norma takes her time, without concessions. She's releasing her first album “Female Jungle”, co-produced with artist Ryder The Eagle, on her own label Shortcuts.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.