Born and raised in the northern parts of Sweden, Broder John started his career in 2012 with his independent label Hoopdiggas. He quickly got noticed for his on point lyricism and creative flow and rose to become one of the most interesting and innovative voices in Sweden.

The critically acclaimed debut album "Cool" was released in November 2016. The album takes the listener on a journey through Broder Johns hometown Umeå, following five young guys during 24 hours and covers stories about growing up, manhood and mental health. With on point storytelling and lyricism, combined with visionary productions from Academics, Broke N' Tipsy and varärdu, he is breaking new ground for an alternative hiphop scene.

Since the release of "Cool", he has been touring all over the country and the show was listed as one of the best concert 2017 by Swedish music magazine Gaffa.

His long awaited sophomore album "Drift" is set to be released this fall.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.