JPatron is a Colombian born artist currently residing in Coachella Valley, California. Broadcasting a hard-hitting mix of Latin trap, reggaetón, hip-hop, and cumbia, JPatron is the most recent signing to Latin Grammy nominee El Dusty’s Americano Label. His forthcoming first release with the imprint, My American Dream & Colombian Fantasy, arrives in March 2019, showcasing a 5-track EP with production duties handled by perreo underground rising producer Deltatron.

My American Dream & Colombian Fantasy hones in on a sinister, dripping perreo take on dembow, marking a departure from JPatron’s past focus on the on hip-hop and cumbia that defined his full length album debut Ilegales en Ferraris (2017). His forthcoming release translates the relentless, positive hip-hop bravado that JPatron brings to the genre, with narratives highlighting the unstoppable surge of Latinx artists into the mainstream. The album definitively stakes out JPatron’s place as being a part of the movement since the beginning, and that he’s here to stay.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.