Presented by BBC Music Introducing in association with PRS Foundation

Sam Fender at British Music Embassy @ Latitude 30

Mar 13, 2019

11:00pm – 11:40pm CT

British Music Embassy @ Latitude 30

In the midst of a sprawl of council estates and terraced houses that snake down the high street on the way east to the Tynemouth coast, there’s a square patch of parched grass with goalposts at each end. Before his guitar offered an escape route from North Shields, Sam Fender would roll around its cracked pavements with nothing much to do and nowhere to go. Invariably, he’d be kicking a ball around or smoking cigarettes, always with a song in his head.

“I love my hometown, but when I was growing up I did feel trapped,” he begins. “I felt suffocated, it was claustrophobic.” Fender couldn’t stand the inertia, and turned to his guitar rather than his A-Levels to find a way past it. A sense of abandon informs his urgent, heartfelt, already essential rock‘n’roll songs, which tell stories of a life on the fringes.





Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

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Primary Access
Music Badge
Platinum Badge
Secondary Access
Artist Wristband
Film Badge
Interactive Badge
Music Festival Wristband
About
From: Newcastle Upon Tyne, UK-ENGLAND
Subgenre: Rock
Type: Showcase