presented by: A2IM


Fight or Flight Club

Madge is the one-woman DIY pop project from LA banishing the music industry’s bros and blood suckers. Delving into mythology, gender politics, and the legacy of her Mormon upbringing in Utah, Madge is a self-produced artist that delivers pop hooks with boxing hooks. Her tracks show a contemporary pop vision that is singular, audacious and incontrovertibly her own.

"One of the most interesting pop debuts of 2018." -Pigeons and Planes

"These diverse influences [...] make Madge's universe a complex place. Somehow, she channels it all into a fantasy pop vision that seems to make some kind of sense." -PAPER

"The LA-based indie pop artist has managed to find a sound that is incredibly unique, yet accessible. She’s an artist for artists, but also for the kids." -C-Heads Magazine

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge
Secondary Entry: Music Festival Wristband, Artist Wristband, Film Badge, Interactive Badge
From: Los Angeles, CA
Genre: Pop
Subgenre: Lo-Fi
Event Type: Showcase