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11:00AM
Can Brand Advertising Survive In the Era of 1:1
Can Brand Advertising Survive In the Era of 1:1
Presented by:
Advertising Research Foundation
Mar 13, 2019
11:00am – 12:00pm CT
Courtney Byrd (Best Practice Media): Mentor
Media’s Role in Addressing the Opioid Epidemic
Privacy and Humanity: Terms and Conditions May Apply
12:00PM
Quality Questions: The Opportunity of “Why?”
Taming the Flood of Data for Accurate Measurement
Taming the Flood of Data for Accurate Measurement
Presented by:
Advertising Research Foundation
Mar 13, 2019
12:30pm – 1:30pm CT
2:00PM
Can Content Media Catch-Up with Digital?
Can Content Media Catch-Up with Digital?
Presented by:
Advertising Research Foundation
Mar 13, 2019
2:00pm – 3:00pm CT
Whose Story Is It To Tell?
3:00PM
Building Trust, Transparency, and Standards
Building Trust, Transparency, and Standards
Presented by:
Advertising Research Foundation
Mar 13, 2019
3:30pm – 4:30pm CT
Ethical Shopping: Why Good Intentions Go Bad
Making Consumers Care by Doing it the Hard Way
5:00PM
Privacy: Has Targeted Marketing Gone Too Far?
Privacy: Has Targeted Marketing Gone Too Far?
Presented by:
Advertising Research Foundation
Mar 13, 2019
5:00pm – 6:00pm CT