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Track: Brands & Marketing

11:00AM
Broadcast for Podcasts: Transitioning Audio to Visual Storytelling
Brands & Marketing
Podcast
Session
Can Brand Advertising Survive In the Era of 1:1
Presented by
Advertising Research Foundation
Brands & Marketing
Panel
Session
Courtney Byrd (Best Practice Media): Mentor
Brands & Marketing
Mentor Session
Session
Media’s Role in Addressing the Opioid Epidemic
Brands & Marketing
Panel
Session
Predictions for the Budding Cannabis Industry
Brands & Marketing
Solo
Session
Privacy and Humanity: Terms and Conditions May Apply
Brands & Marketing
Dual
Session
12:00PM
Chatbots and AI: Business, Legal, and Ethical Concerns
Brands & Marketing
Panel
Session
Quality Questions: The Opportunity of “Why?”
Brands & Marketing
Solo
Session
Taming the Flood of Data for Accurate Measurement
Presented by
Advertising Research Foundation
Brands & Marketing
Panel
Session
2:00PM
Can Content Media Catch-Up with Digital?
Presented by
Advertising Research Foundation
Brands & Marketing
Panel
Session
Restoring Transparency in Advertising with Blockchain
Brands & Marketing
Dual
Session
Whose Story Is It To Tell?
Brands & Marketing
Panel
Session
3:00PM
Building Trust, Transparency, and Standards
Presented by
Advertising Research Foundation
Brands & Marketing
Panel
Session
Ethical Shopping: Why Good Intentions Go Bad
Brands & Marketing
Panel
Session
Making Consumers Care by Doing it the Hard Way
Brands & Marketing
Dual
Session
5:00PM
Privacy: Has Targeted Marketing Gone Too Far?
Presented by
Advertising Research Foundation
Brands & Marketing
Panel
Session