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Track: Brands & Marketing
Saturday, March 9th, 2019
All Days
Monday, March 4th, 2019
Thursday, March 7th, 2019
Friday, March 8th, 2019
Saturday, March 9th, 2019
Sunday, March 10th, 2019
Monday, March 11th, 2019
Tuesday, March 12th, 2019
Wednesday, March 13th, 2019
Thursday, March 14th, 2019
Friday, March 15th, 2019
Saturday, March 16th, 2019
Sunday, March 17th, 2019
9:00AM
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Advertising Detox: How to Reduce Cognitive Load
Mar 9, 2019
9:30am – 10:30am CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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How Brands Can Engage the Social Impact Generation
Mar 9, 2019
9:30am – 10:30am CT
Fairmont
,
Manchester CD
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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How to Start a Trend Forecasting Practice - Group 1
Mar 9, 2019
9:30am – 11:00am CT
Westin Austin Downtown
,
Paramount 3
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
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The New Consumer-Centric Approach to Insights
Presented by:
Zappi
Mar 9, 2019
9:30am – 10:30am CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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A Psychologist and an Ad Guy Walk into a Campaign
Mar 9, 2019
9:30am – 10:30am CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Yusuf Chowdhury (Online Business Owners): Mentor
Mar 9, 2019
9:30am – 10:45am CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
11:00AM
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The Authenticity Algorithm
Mar 9, 2019
11:00am – 12:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Ben Shaw (BBH): Mentor
Mar 9, 2019
11:00am – 12:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Brand: The New Political Reality
Mar 9, 2019
11:00am – 12:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Cara Gresser (Four Seasons): Mentor
Mar 9, 2019
11:00am – 12:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Danielle Finck (Elle Communications)
Mar 9, 2019
11:00am – 12:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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How AI is Changing Advertising in China
Mar 9, 2019
11:00am – 12:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
12:00PM
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Creating "Sound-On" Content in a Sound-Off World
Mar 9, 2019
12:30pm – 1:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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The Power of Being Small: Business Messaging Success
Mar 9, 2019
12:30pm – 1:30pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Shelley Gretlein (National Instruments): Mentor
Mar 9, 2019
12:30pm – 1:45pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Shifting Narratives: When Broadway Meets Marketing
Presented by:
Capital One
Mar 9, 2019
12:30pm – 1:30pm CT
Antone’s
,
Capital One House
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Team of One Marketing Professionals Meet Up
Mar 9, 2019
12:30pm – 1:30pm CT
Fairmont
,
Violet
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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The Visual-First Method: Boost Conversions Now
Mar 9, 2019
12:30pm – 1:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
2:00PM
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ENCORE: A Psychologist and an Ad Guy Walk into a Campaign
Mar 9, 2019
2:00pm – 3:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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ENCORE: Creating "Sound-On" Content in a Sound-Off World
Mar 9, 2019
2:00pm – 3:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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ENCORE: How AI is Changing Advertising in China
Mar 9, 2019
2:00pm – 3:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Kieley Taylor Filepp (GroupM): Mentor
Mar 9, 2019
2:00pm – 3:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
3:00PM
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AI and Social Media: How to Take Control
Mar 9, 2019
3:30pm – 4:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Anne Cushing (ACMC): Mentor
Mar 9, 2019
3:30pm – 4:45pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Cultural Appropriation vs. Cultural Appreciation
Mar 9, 2019
3:30pm – 4:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Humanizing Your Brand in the Robot-Era
Presented by:
SAP
Mar 9, 2019
3:30pm – 4:30pm CT
Venue TBA
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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The Invisible Brand in an Audio-First World
Mar 9, 2019
3:30pm – 4:30pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Modern Marketing: Authenticity in the Age of GDPR
Mar 9, 2019
3:30pm – 5:30pm CT
Westin Austin Downtown
,
The Gallery Room
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
5:00PM
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ENCORE: Advertising Detox: How to Reduce Cognitive Load
Mar 9, 2019
5:00pm – 6:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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ENCORE: Cultural Appropriation vs. Cultural Appreciation
Mar 9, 2019
5:00pm – 6:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Equal Opportunity Behind the Lens: Media Diversity
Mar 9, 2019
5:00pm – 6:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Featured Session: The State of the Story: How Carbon Won "The Big Game"
Mar 9, 2019
5:00pm – 6:00pm CT
Fairmont
,
Manchester CD
Track:
Brands & Marketing
Format:
Featured Session
Type:
Session
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