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Track: Brands & Marketing
9:00AM
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Advertising Detox: How to Reduce Cognitive Load
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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How Brands Can Engage the Social Impact Generation
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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How to Start a Trend Forecasting Practice - Group 1
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
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The New Consumer-Centric Approach to Insights
Presented by:
Zappi
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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A Psychologist and an Ad Guy Walk into a Campaign
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Yusuf Chowdhury (Online Business Owners): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
11:00AM
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The Authenticity Algorithm
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Ben Shaw (BBH): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Brand: The New Political Reality
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Cara Gresser (Four Seasons): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Danielle Finck (Elle Communications)
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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How AI is Changing Advertising in China
Track:
Brands & Marketing
Format:
Solo
Type:
Session
12:00PM
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Creating "Sound-On" Content in a Sound-Off World
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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The Power of Being Small: Business Messaging Success
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Shelley Gretlein (National Instruments): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Shifting Narratives: When Broadway Meets Marketing
Presented by:
Capital One
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Team of One Marketing Professionals Meet Up
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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The Visual-First Method: Boost Conversions Now
Track:
Brands & Marketing
Format:
Solo
Type:
Session
2:00PM
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ENCORE: A Psychologist and an Ad Guy Walk into a Campaign
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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ENCORE: Creating "Sound-On" Content in a Sound-Off World
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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ENCORE: How AI is Changing Advertising in China
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Kieley Taylor Filepp (GroupM): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
3:00PM
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AI and Social Media: How to Take Control
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Anne Cushing (ACMC): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Cultural Appropriation vs. Cultural Appreciation
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Humanizing Your Brand in the Robot-Era
Presented by:
SAP
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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The Invisible Brand in an Audio-First World
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Modern Marketing: Authenticity in the Age of GDPR
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
5:00PM
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ENCORE: Advertising Detox: How to Reduce Cognitive Load
Track:
Brands & Marketing
Format:
Dual
Type:
Session
Add to Favorites
ENCORE: Cultural Appropriation vs. Cultural Appreciation
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Equal Opportunity Behind the Lens: Media Diversity
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Featured Session: The State of the Story: How Carbon Won "The Big Game"
Track:
Brands & Marketing
Format:
Featured Session
Type:
Session
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