2024 Sponsors
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Volkswagen sponsor logoAustin Chronicle sponsor logoPorsche sponsor logoC4 sponsor logoVenmo sponsor logo

Track: Brands & Marketing

9:00AM
Advertising Detox: How to Reduce Cognitive Load
Advertising Detox: How to Reduce Cognitive Load
Track:
Brands & Marketing
Format:
Dual
Type:
Session
How Brands Can Engage the Social Impact Generation
How Brands Can Engage the Social Impact Generation
Track:
Brands & Marketing
Format:
Panel
Type:
Session
How to Start a Trend Forecasting Practice - Group 1
How to Start a Trend Forecasting Practice - Group 1
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
The New Consumer-Centric Approach to Insights
The New Consumer-Centric Approach to Insights
Presented by:
Zappi
Track:
Brands & Marketing
Format:
Panel
Type:
Session
A Psychologist and an Ad Guy Walk into a Campaign
A Psychologist and an Ad Guy Walk into a Campaign
Track:
Brands & Marketing
Format:
Dual
Type:
Session
Yusuf Chowdhury (Online Business Owners): Mentor
Yusuf Chowdhury (Online Business Owners): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
11:00AM
The Authenticity Algorithm
The Authenticity Algorithm
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Ben Shaw (BBH): Mentor
Ben Shaw (BBH): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
Brand: The New Political Reality
Brand: The New Political Reality
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Cara Gresser (Four Seasons): Mentor
Cara Gresser (Four Seasons): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
Danielle Finck (Elle Communications)
Danielle Finck (Elle Communications)
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
How AI is Changing Advertising in China
How AI is Changing Advertising in China
Track:
Brands & Marketing
Format:
Solo
Type:
Session
12:00PM
Creating "Sound-On" Content in a Sound-Off World
Creating "Sound-On" Content in a Sound-Off World
Track:
Brands & Marketing
Format:
Panel
Type:
Session
The Power of Being Small: Business Messaging Success
The Power of Being Small: Business Messaging Success
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Shelley Gretlein (National Instruments): Mentor
Shelley Gretlein (National Instruments): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
Shifting Narratives: When Broadway Meets Marketing
Shifting Narratives: When Broadway Meets Marketing
Presented by:
Capital One
Track:
Brands & Marketing
Format:
Solo
Type:
Session
Team of One Marketing Professionals Meet Up
Team of One Marketing Professionals Meet Up
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
The Visual-First Method: Boost Conversions Now
The Visual-First Method: Boost Conversions Now
Track:
Brands & Marketing
Format:
Solo
Type:
Session
2:00PM
ENCORE: A Psychologist and an Ad Guy Walk into a Campaign
ENCORE: A Psychologist and an Ad Guy Walk into a Campaign
Track:
Brands & Marketing
Format:
Dual
Type:
Session
ENCORE: Creating "Sound-On" Content in a Sound-Off World
ENCORE: Creating "Sound-On" Content in a Sound-Off World
Track:
Brands & Marketing
Format:
Panel
Type:
Session
ENCORE: How AI is Changing Advertising in China
ENCORE: How AI is Changing Advertising in China
Track:
Brands & Marketing
Format:
Solo
Type:
Session
Kieley Taylor Filepp (GroupM): Mentor
Kieley Taylor Filepp (GroupM): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
3:00PM
AI and Social Media: How to Take Control
AI and Social Media: How to Take Control
Track:
Brands & Marketing
Format:
Solo
Type:
Session
Anne Cushing (ACMC): Mentor
Anne Cushing (ACMC): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
Cultural Appropriation vs. Cultural Appreciation
Cultural Appropriation vs. Cultural Appreciation
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Humanizing Your Brand in the Robot-Era
Humanizing Your Brand in the Robot-Era
Presented by:
SAP
Track:
Brands & Marketing
Format:
Panel
Type:
Session
The Invisible Brand in an Audio-First World
The Invisible Brand in an Audio-First World
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Modern Marketing: Authenticity in the Age of GDPR
Modern Marketing: Authenticity in the Age of GDPR
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
5:00PM
ENCORE: Advertising Detox: How to Reduce Cognitive Load
ENCORE: Advertising Detox: How to Reduce Cognitive Load
Track:
Brands & Marketing
Format:
Dual
Type:
Session
ENCORE: Cultural Appropriation vs. Cultural Appreciation
ENCORE: Cultural Appropriation vs. Cultural Appreciation
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Equal Opportunity Behind the Lens: Media Diversity
Equal Opportunity Behind the Lens: Media Diversity
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Featured Session: The State of the Story: How Carbon Won "The Big Game"
Featured Session: The State of the Story: How Carbon Won "The Big Game"
Track:
Brands & Marketing
Format:
Featured Session
Type:
Session