Hanneke Willenborg

CMO
Seventh Generation

Hanneke started her career in the Unilever Netherlands foods division. After that she worked in Unilever Russia as Marketing Manager Spreads. From Russia she moved to Rome, working in Unilever’s Ice-Cream category. She moved to Vermont as the ‘Great Brand Mother’ of Ben & Jerry’s. In 2012 she transferred to the Unilever Home Care category, first as Global Brand Development VP Dishwash and then as Global Brand VP of Surf, Skip and Water. Hanneke returned to Vermont in 2017 and serves as Chief Marketing Officer of Seventh Generation.

Hanneke is co-chairing the ‘Leadership Vanguard Alumni’, a global community of future-fit leaders, working together to reinvent growth.

Hanneke currently lives in VT with her husband LJ and their children Duco (9), Mike (7) and Sara (5).

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