I am a professor in perception in action psychology and a globally recognised ‘thought leader’ in the application of VR and action analytics to understand how the brain controls movement. I have created, and currently direct, the state of the art Movement Innovation Lab (MIL) at Queen’s University Belfast and I am founder of a company called INCISIV. At INCISIV we are developing innovative technological solutions that combines in-game VR with a powerful action analytics engine to measure a player's Action Intelligence. This new measure that captures the ability to make the right decision, at the right time and execute it in the right way will provide new insight into player performance.
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