Laura Mingail

Founder
Archetypes & Effects

Laura Mingail founded Archetypes & Effects to help to bring to life the stories and story experiences that entertain and evolve audiences, and industries. She applies insight into storytelling, audiences, new technologies and magic to support content creators with product, marketing and communications strategy. She is also a frequent speaker and media contributor focused on the creation and monetization of emerging forms of storytelling and technologies.

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