George Howard

Co-Founder/Assoc Professor
Berklee College of Music

George Howard is the co-founder of Music Audience Exchange, which is comprised of a team of digital marketers, engineers, and music lovers, using technology to redefine the fundamental structure of brand-artist relationships. George is the former president of Rykodisc (the world’s largest independent record label), and co-founder of TuneCore (the world’s largest independent digital music distributor). Via his consulting firm, George advises a wide-range of clients on how to integrate technology with strategy in order to increase brand awareness and revenue through innovation, social media, digital platforms, and strategic partnerships. A partial list of clients includes: Intel, National Public Radio, CVS/pharmacy, Alticor/Amway, Brown University, Paste Magazine, SpokenLayer, SingFit, bigchainDB, Wolfgang’s Vault, and The Townsend Group. George is a columnist for Forbes, and a frequent contributor to the New York Times and numerous other publications. He is an Associate Professor of Management at Berklee College of Music and Brown University, and a JD/MBA.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.