photo of Vanessa Ferrer

Vanessa Ferrer

Merch Cat LLC

Vanessa Ferrer has been a successful businesswoman for over 15 years in finance and artist management. Armed with the heart of an artist, the belief that she could make a difference, and the drive to make it happen, Ferrer founded InFocus Artist Management in 2009. A Certified Public Accountant and alumni of NYU with an M.S. in Real Estate Finance & Investment, she solidified her music industry acumen through Berklee College of Music's music business program and hit the ground running. After managing several touring clients and consulting with high-profile industry professionals, Ferrer used her multi-faceted background to develop and launch (2015) Merch Cat, a musician-friendly platform for music artists to sell and manage merchandise at live shows. Merch Cat Fan, a fan facing virtual merch table and merch marketplace, is slated to launch in spring 2018. Merch Cat’s big vision is to create an ecosystem of solutions that enable artists and stakeholders to maximize the direct-to-fan merch opportunities rooted in the live show environment. Since launching Merch Cat, Ferrer has spoken at over two dozen conferences, including Music Biz and SXSW 2017, about the importance of merch as an artist revenue stream and fan engagement tool. She has quickly become a familiar face and respected voice amongst her peers in the music community. Through her speaking efforts, Ferrer aspires to help artists have sustainable careers, as well as inspire other entrepreneurs in music and music technology. Ferrer is a member of the Recording Academy (NARAS), A2IM, the Music Business Association, and Women In Music.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.