Todd Porter

Music Supervisor, Founder
Hated Industries

Todd Porter has been working in advertising for the past 20 years. A dedicated fan of the live music experience, he sees over 600 bands a year. He's placed many of his favorite artists in commercials and also produced a few campaigns for the Super Bowl. He’s partnered with his clients to create music content, working to place music in the Doritos Crash the Super Bowl campaigns and booking artists for the Doritos stages at SXSW and E3.

His music supervision work has resulted in a higher profile for brands and elevated brand recognition among music-minded consumers, not to mention sales in the millions for artists and labels. He’s launched acts into the charts and helped them become commercially successful.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]