Marissa Tarleton is the chief marketing officer of RetailMeNot, Inc, in North America. In this role, she directs all consumer brand advertising, customer acquisition and retention, search engine marketing, public relations, internal communications, business-to-business marketing, and customer relationship management.
Prior to RetailMeNot, Marissa led marketing for Dell Inc.'s North America Consumer and Small Business organization. Her responsibilities included driving new customer acquisition through marketing communications, media, partner programs, loyalty and CRM for both the Dell direct and retail businesses.
During her thirteen-year tenure at Dell she has served in multiple regional and global marketing leadership roles including product marketing, brand management, e-commerce and digital marketing as well as leadership of Dell’s global advertising team. Prior to Dell, Marissa worked in advertising in New York City for both Ogilvy & Mather and Foote Cone & Belding. She was responsible for account and media leadership for brands such as IBM, Nabisco, and the United States Postal Service.
Marissa holds a Bachelor of Arts from Colgate University and a Master of Business Administration from the University of Texas at Austin.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.