Christopher Ferrel

Digital Strategy Dir
The Richards Group

Chris Ferrel is a digital strategy director at The Richards Group, where he leads the digital marketing efforts for some of the nation’s best-known brands in retail, CPG, fashion, and technology. He’s bettered the digital brands of Snapple, Sub-Zero, Wolf, The Home Depot, Under Armour Connected Fitness, and the Southeastern Conference. His work has been honored as a Shorty’s Award finalist and a Communication Arts Typography Annual winner.

As a public speaker and guest lecturer, Chris has presented at South by Southwest, the American Advertising Federation, DFW Interactive Marketing Association, University of Texas, St. Edward’s University, and Texas Christian University. His solo session, Our Skip Button Love Affair, was described as “the surprise of SXSW” (Medium Rare Content) and “a day five highlight” (CJRW).

When he’s not staring at screens or talking about screens, you can find him with his brilliant wife, Ashley, and daughter Margot.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.