Jim McAlpine

The 420 Games

Jim McAlpine is on a mission to change the perception of cannabis via athletics and sports. This Silicon Valley entrepreneur is a father of two daughters and also the founder of “CannaDads”.
Over the past 3 years McAlpine has become one of the most well known figures in the cannabis industry and known as the leading expert in the field of cannabis and athletics. After 15 years running SnowBomb.com, Jim founded The 420 Games in 2014, a now national series of athletic events.
“Everything in Moderation Except Sweat” For Jim this slogan is a motto he both preaches and also lives by. Jim’s message is simple and applies to a global audience- anyone and everyone whose lives can be improved with the health benefits.
Another recent story by Ricardo Baca of the respected Cannabist, from the Denver Post, touted McAlpine as “One of the most exciting entrepreneurs in the Cannabis industry”. McAlpine is also the founder of the renowned New West Summit, a cannabis B2B Tech Conference.

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