Zack O'Malley Greenburg is a Forbes senior editor and author of the Jay Z biography 'Empire State of Mind' and 'Michael Jackson, Inc.' Zack covers the business of entertainment for Forbes, where he's investigated topics from pension fund scandals to Justin Bieber's venture capital career to the mechanics of Diddy's empire. His work has also appeared in the Washington Post, Billboard, Sports Illustrated, Vibe and McSweeney's; he's served as an expert source for BBC, NPR, MTV, VH1 and CBS's 60 Minutes, and as a speaker at SXSW, TEDx, Harvard and Yale (he graduated from the latter with a degree in American Studies). A recovering child actor, Zack played the title role in the film Lorenzo's Oil (1992). Follow him on Twitter @zogblog.
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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.