Holly Herrick

Holly Herrick is Head of Film and Creative Media at the Austin Film Society (AFS), where she has played a leadership role in the expansion of AFS’s film exhibition and filmmaker support programs since 2012, including overseeing over $2M in grant funds for Texas-based independent filmmakers and launching the narrative feature development program, the AFS Artist Intensive. In 2017, AFS opened the AFS Cinema, Austin’s only non-profit art house cinema. She leads the program for the Texas Film Awards and has contributed AFS programming to major international events, including AFS retrospectives at the Karlovy Vary Film Festival (2018), the Centre Pompidou in Paris (as part of their 2019 Richard Linklater exhibit), and the Premiers Plans Festival in Angers, France (2015-2018). Herrick got her start at the Sarasota Film Festival in Sarasota, Florida, where she served for six years as Programmer and then Director of Programming. She went on to be Programmer and Deputy Programs Director at the Hamptons International Film Festival in New York before joining AFS. She has served on the producing team of several independent films, including selections of Sundance and SXSW.