Lisa Pearson

CEO
Umbel

Lisa Pearson has been a public company CMO; a career marketer; principle in a venture development group; a board member and a strategic advisor to the best known brands in the world including American Express, Johnson & Johnson, Procter & Gamble, Yahoo!, Dell and more. She is an active board member of two companies, Alert Logic and FlowNonFiction, and an advisor to many.

She now currently serves as the CMO of Umbel, a data analytics company headquartered in Austin, TX.

A New Orleans native, Lisa grew up in a family that savors storytelling. She enjoys sharing information and ideas and is a well-regarded speaker on data, millennial buying behaviors, digital marketing and anything else she can get people to listen to. She has been interviewed in the Economist, quoted in Forbes, and spoken at some of the world's most progressive conferences.

Having spent a significant amount of her long career in male-dominated environments, Lisa is passionate about helping emerging women leaders become successful in similar environments. From being honest about the challenges women face professionally, especially in tech companies, to offering candid feedback on what they need to do become successful, she is excited to play a role in developing as many women leaders as possible.

A NYC transplant, she now calls Austin home and has traded bagels for breakfast tacos.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.