Jesus Malverde Gonzalez

A former Universal Recording artist himself, Jesus "Malverde" Gonzalez, has over 10+ years specializing in Strategic Partnerships and Cultural Lifestyle Marketing. Jesus was recently appointed SVP, Brands & Partnerships at UMLE where he is responsible for brand relationships and business strategies for all label assets.

Before returning to UMG, Jesus was VP, Music Partnerships at FRUKT, an IPG agency, where he helped guide music strategy and execution across their global client portfolio which included MasterCard, Sprint and Hyatt among others.

Additionally, Jesus has a long history of leveraging music and entertainment platforms for social and civic initiatives. He sits on the Board of Directors of AmanecerLA.org and maintains close ties to prominent non- profit organizations such as UnidosUS, MALDEF, Voto Latino and the Hispanic Heritage Foundation.

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