Ahmad Nassar

NFL Players Inc

Ahmad Nassar, President, NFL Players Inc.

Ahmad Nassar serves as President of NFL Players Inc., leading and managing the for-profit licensing and marketing subsidiary of the NFL Players Association, representing the interests of more than 2,000 active NFL players. In this role, Nassar is responsible for overseeing strategy and operations of the organization’s commercial business. Working with more than 100 of the Fortune 500, Nassar and his team are accountable for growing revenue streams for more than 2,000 active NFL players. He leads negotiations on complex licensing and sponsorship transactions with major corporations, including the NFL, Electronic Arts, Fanatics, Panini, Nike, ESPN and YouTube among others, with a total aggregate deal value over $1 Billion.

Nassar is co-founder and chairman of the board of OneTeam Collective, the NFLPA’s groundbreaking athlete-driven business accelerator, formed by the NFLPA with founding partnerships with world-renowned organizations such as Kleiner Perkins, Madrona Venture Group, BlackRock, Harvard University, and Intel. Under his leadership, OneTeam Collective has partnered with tech startups and early-stage companies, including Whoop, StatMuse, Rep The Squad and CampusLore. He also serves as co-founder and board chairman of Athlete Content & Entertainment (ACE Media), the NFLPA’s production and content arm, as well as leads the recently launched REP Worldwide (Representing Every Player), a first-of-its-kind group player representation business that offers licensing and brand management services to athlete-driven sports properties.

Prior to joining the NFLPA, Nassar worked at Patton Boggs and Latham & Watkins. He received his JD from the University of Chicago School of Law, and graduated with a bachelor’s degree in economics from the University of Michigan.

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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.