Velicia D. Woods joined the U.S. Department of Commerce Minority Business Development Agency (MBDA) in September 2005. She currently serves as the Public Affairs Supervisor responsible for fostering public knowledge of the Agency’s programs, services, and accomplishments across all digital platforms, press/media, and public engagements. Ms. Woods is a highly skilled communication specialist with more than 13 years of experience in the field of internal and external communication strategy with an extensive background in advocacy, marketing, and relationship management.
Ms. Woods began her federal service in MBDA’s Chicago Regional Office, bringing to her position a notable record of advancement through a series of progressively responsible positions. Hired as a business development specialist, she designed and implemented the first “Global Business-to-Business Exchange” program for minority-owned firms located in the Midwest. Ms. Woods also worked to expand the Agency’s regional visibility and brand image through improved marketing strategies, technology, and relationship development with congressional representatives, resource agencies, and procurement officials. Her last position in the Chicago Regional Office was Acting Chief, leading community relations, stakeholder outreach, and the alignment of staff activities with national strategic objectives.
Prior to joining MBDA, Ms. Woods was the Director of Communication and Certification for the Chicago Minority Business Development Council, Inc. (CMBDC). As director, she provided leadership in the creation and implementation of strategic communication plans and oversaw all certification operations including member engagement, retention, and growth.
Ms. Woods has a Master of Arts in Communication and a Graduate Certificate in Mediation & Negotiation from the University of Wisconsin-Milwaukee. She also has a Bachelor of Arts in Human Communication Studies from Howard University. A native of Chicago, Illinois, Ms. Woods currently resides in Washington, DC.
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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.