Paul Peros


Paul Peros is the CEO of FOREO, the high-tech Swedish design company specializing in beauty and well-being solutions that are re-defining and challenging the industry’s status-quo. The company has reached over 35 countries and counting and is one of the fastest growing global challengers in the beauty and wellness industry today, with over 50 international awards won in only 3 years since its inception.

As the CEO of FOREO, Paul Peros has given numerous talks across the globe on the topic of beauty and innovation, most recently at WWD CEO Summit, the Millennial 20/20 conference in London and CEW Beauty Insider Awards. Over the past 20 years, as a partner in one of the oldest strategy boutiques in Milano, GEA, Paul has been leading projects in a variety of fields, from luxury eyewear with brands like Miu Miu, Prada and Bulgari to premium make-up, including Chanel and MAC, to luxury fashion with the likes of Valentino.

A non-conformist, a free thinker and a challenger of the status quo and traditional approach in the beauty industry; Paul Peros believes in embracing innovation, challenging the norm and pushing the boundaries of what you thought possible, while adopting influences from around the globe and always looking for the next big thing – while having fun at the same time.

Within FOREO, he`s responsible for inspiring and leading product and market development teams, opening new markets and being the brand`s most passionate ambassador. Paul holds a BA in Physics from UCLA and an MBA from IMD Lausanne.

With FOREO, Paul and his team have achieved global success by continually launching innovations. 2016 was marked by the global breakthrough of the FOREO brand, with a staggering number of beauty awards and various nominations, resulting in a top ten global beauty brand ranking. And this is only the beginning; FOREO’s list of technology and marketing innovations for 2017 is impressive and they are keen to share it with potential partners and interested audiences.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.