Andrew Hill

Dir Machine Learning & Predictive UX
Mercedes-Benz Research & Development

Andrew leads the UX, Data & AI group in Sunnyvale, CA, which combines UX expertise, machine-learning algorithms and in-house software engineering to provide intelligent and intuitive user experiences to the customer. This team has provided machine learning-based features and the #HeyMercedes voice assistant in the new Mercedes-Benz User Experience (MBUX) in the A-Class. He joined MBRDNA in 2007 on the Connected Infotainment and Consumer Electronics team after graduating from the University of California Santa Cruz, and has worked on many projects over the years, including the MyCOMAND and F125! concept cars, and the AMG Performance Media and Mercedes Digital DriveStyle products.

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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.