A social media guru and content strategist with experience working on digital content strategies for Fortune 500 brands such as Wells Fargo, Western Union, Morningstar Inc., and Deloitte. As a budding journalist, I already understood social media’s benefit to publishers and reporters but quickly realized it’s immense potential to help brands better connect with customers. As a result, I traded in the traditional journalism track to pursue a career in social media and digital storytelling. My experience spans working on corporate marketing teams, within digital agencies, and now as an independent consultant and owner of Work it Web. My specialty and passion are helping companies leverage social media, original content, and engagement strategies to grow their brand online. Oh, and I also write a lot. I am the creator and writer of a career blog for women navigating their twenties, joboffersbadboyfriends.com.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.