Oscar Llarena

UX Leader
IBM

"n addition to Oscar's current and ever maturing career in UX for various reputable advertising agencies, his technical background with industry leaders such as IBM, Harcourt Publishing and Crispin Porter + Bogusky has immensely diversified his experience and approach. Incredible professional opportunities along with a growing interest in the creative process evolved into a passion for User Experience.

Oscar thrives on finding harmony between the experiential opportunity and the creative process. His career goal is to live beyond the cutting edge of the marriage between the on and offline. Oscar prides himself on taking an unbiased approach; seeing things from both a technical and client perspective. The goal is always to find a solution without compromising the integrity of the client goals as well as the creative concepts.

UX does not end online. Every touch point is an opportunity to affect and engage the consumer and further strengthen the relationship between that customer and your brand.

Throughout his 9+ years in advertising, Oscar has worked with prestigious clients such as UPS, Allstate, 7Eleven, Volkswagen, Burger King, Dominos, L.L. Bean, Coke Zero, Shiner, Costa Del Mar and many others."

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.