Cliff Rigano

Dir of Culture, Lifestyle & Event Mktg
Mast Jagermeister US

As a diverse entertainment executive with over two decades of experience, I am able to offer a rare combination of business AND creative success. My rich history allows me to develop talent with a keen sense of the larger (and increasingly complicated) marketplace while maintaining a true respect for artistic vision. I bring a unique 360-degree view that starts with creative strategy & includes performance, licensing, styling & design, asset/content creation, product management, strategic partnerships, packaged goods manufacturing, digital delivery & finally sales and the consumer transaction. I am a competitive, goal-oriented global thinker who manages high profile projects & difficult personalities in a fast paced environment.

BUSINESS: Currently Head of Culture, Lifestyle & Event Marketing for Mast - Jagermeister, I have two decades of proven success in music & entertainment marketing, strategic marketing, sales & brand development. I have developed & grown artists in every genre, from worldwide superstars to brand new acts. I am an experienced manager who knows how to motivate, educate & collaborate with a team while navigating a challenging business environment. I have worked at both corporations & independent companies, been an employee, a consultant & an entrepreneur.

CREATIVE: As singer in the band Dry Kill Logic I have released six albums & one DVD, selling over 300K units worldwide while signed to both major & independent labels. As a published songwriter with EMI, I have worked with Grammy winning producers, artists & engineers garnering multiple placements in film, TV & video games. I have global touring experience as both support act & headliner, performing 700+ shows in 15 countries with Slayer, Mastodon, Megadeth & many others. I also have extensive experience as a voiceover artist & session musician, having worked with Mattell, Midway Games, WWE & Music Choice.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.