Stephanie Guerrero is a Digital Marketing professional with with over 8 years’ experience in in the Entertainment Industry. She specializes in the field of Digital Strategy and Social Media.
She has been integral in establishing digital marketing standards and best practices for artists, record labels, radio stations, digital music content channels including campaign frameworks and community maintenance. Her experience at leading companies in the Latin Music Industry including, Sony Music - US Latin, Spanish Broadcasting System and now Universal Latin Music Entertainment has exposed her to the rapid evolution of music in the digital realm.
She has a Masters Degree in Music Business from the University of Miami along with a diverse background in video content development and intellectual property law. Currently, Stephanie heads Digital Marketing at Universal Music Latin Entertainment where she has worked on the releases of J Balvin's "Mi Gente" and Luis Fonsi's duet with Demi Lovato "Échame La Culpa."
Personal notes: I am bilingüal thanks to my mother's incessant nagging. Also I love my dog April, the beach, y una buena fritada ecuatoriana con mote.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.