Kristen Naiman is Senior Vice President of Brand Creative for kate spade new york. She joined the company in July 2014 and is responsible for all creative marketing efforts.
Kristen joined kate spade new york from Isaac Mizrahi where she oversaw the brand vision and creative process for more than eight years. She led a team of twenty-three across creative services, product design and merchandising. Prior to Isaac, Kristen was a freelance stylist working for Harper’s Bazaar, Teen Vogue, W and Vanity Fair. As a creative consultant, she worked with clients including the Gap and Madewell. Kristen began her career as an associate fashion editor at Condé Nast Sports for women and as a fashion editor at Nylon in its prototype stage.
As kate spade new york collectively works to bring the interesting life to life, storytelling is central to the brand’s effort. Under Kristen's leadership, the creative team ensures successful communication of the kate spade new york brand across every medium in which it engages.
Kristen earned a bachelor’s degree in Creative Writing and Cultural Studies from the New School for Social Research.
She currently resides in Brooklyn.
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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.